Build your own brand kit in five questions
For the founder who can't hire a designer yet. Answer five questions, get a kit you actually own: name lockup, palette, type pair, and social templates — exported as files, no lock-in. A rules engine picks from 24 contrast-checked palettes and 12 Google Fonts pairs; nothing here is generated by an AI.
free · SVG + PNG + tokens · every palette passes WCAG for body text, links and buttons · fonts are free Google Fonts
your kit (builds as you answer)
Answer the first three questions to see the lockup.
palette · contrast-checked
type pair ·
social templates
A .zip with three lockups, three templates (SVG and PNG), tokens.css, tokens.json and a README with the type rules. Google Fonts links are inside the SVGs; PNGs are rendered here with the fonts loaded. No affiliate links; nothing to buy.
Why this and not a template
Template sites give you a file that looks like everyone else's. This gives you rules: a palette whose contrast we measured, a type pair with the sizes and tracking written down, and lockups set in a real typeface — files you can hand to a printer or a developer. See every palette and pair, with the rules, in the gallery.
What it will not do
- Invent a name for you — the three suggestions are your own words rearranged, labelled as starting points.
- Draw a logo mark — the mark is your initial in a shape; a real mark is a designer's job, and the design edition shows what good ones cost.
- Pick for you — three palettes and three pairs are offered; you choose.