public source · not yet founder-confirmed · Oct 2022 · 🇲🇾 Malaysia (Malaysia / Singapore) · Software · founding team
Online ordering for restaurants, sold to friends' restaurants first
A QR-ordering and delivery system for small restaurants; the first customers were friends' and family's businesses, used as a feedback loop.
- Business
- Restaurant online-ordering system (Maynuu)
- Founders
- Aaron D'Cruz and Wafiq
- Started
- May 2020
- Start-up capital
- US$19.4k
- Revenue
- US$3,000/month average (2022); US$4,300 in the best month reported
- Team
- 4 employees + 2 founders
Numbers are ranges or the figure the source published; we never publish a founder's documents.
Source, pinpointed
Starter Story — How We Developed A $36K/Year Tool To Help Restaurants Sell More Online
founder interview (Starter Story) · Oct 2022
Cross-check: no second public source found yet; a Starter Story or press snippet is added when one exists.
First customers — the part nobody publishes
Channel: Friends' and family's businesses, then referrals
What didn't work: Twitter and Reddit outreach; hiring sales agents.
“We started by onboarding friends' and family's businesses. Mostly people that we knew, whom we could work closely with to get early feedback to iterate and improve the product.”
Starter Story, October 2022: the founders onboarded people they knew first so they could iterate quickly; growth came from those restaurants' referrals. Twitter and Reddit outreach did nothing; hired sales agents did not work either.
Would it work in…
The same idea, other markets — our read from the database's country filters, not a forecast.
- Jakarta — likely — warung digitisation is a live market; price per outlet lower
- Manila — likely — the same friends-first loop works; GCash integration is the ask
Similar ideas in the database
- The pharmacist's skincare brand that reached 800 Malaysian retail outlets · Malaysia · RM35 million in 2024, tracking RM50 million for 2025 — founder-reported in a sponsored Vulcan Post feature, not audited
- Queue-management software sold on free trials to local businesses · Singapore · US$66,000/month (October 2021); about US$790k/year
- A focus app that blocks the distractions, built by one person · Indonesia · US$5,800/month (May 2021); about US$100k ARR by 2022 (as reported)
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Verified with the founder where marked · numbers as ranges · founders anonymised on request · corrections to [email protected] · ← the database